An Ideal World, Preserved.

3D, Motion Design
Product Campaign Concept
2026

An Ideal World, Preserved. is a fictional social media product campaign for Gentle Monster, with inspiration from Cities and Desire 4; Fedora, from Italo Calvino’s novel “The Invisible Cities”. Fedora is a city with a museum that exhibits crystal globes, each of which represent alternative ideal versions of Fedora. In the product campaign, Gentle Monster’s glasses, Kro 02, represent an ideal world – a desire – preserved inside a crystal globe.

Brief

The project originates from a module at Royal Danish Academy, with the brief to independently form a brief, and create a visual universe inspired by Italo Calvinos novel “The Invisible Cities”.

Design

The design system consists of objects, colors, composition, lighting and animation that together portray Kro 02 as desirable, precious and luxurious.

Color palette with purple = passion/desire, and silver = luxury.

Logo.

Kro 02, starts levitating to symbol an elevated status.

High contrast lighting to highlight the glasses as a precious object.

Composition that centers the object of desire, the glasses.

Iteration

Early R&D of crystal globe exhibition. Challenge: reflections and lighting. Solution: Light blocking (see final version).

Early R&D of lighting the case. However, in the final version, higher contrast lighting was chosen for a more luxurious look.

Early animatic. Challenge: Flat story arch due to an equal length of the shots. Solution: Reduced amount of shots, extended hero moments (see final version).

Production

Storyboard. Red = camera move, blue = object move.

Modelling based on asset to the left.

Animation.

Lighting. Example from globe exhibition shot.

Compositing.

Credits

Design and direction: Lisa Tobiasson.
Concept, script, storyboard, modelling, animation, lighting, sound editing, compositing: Lisa Tobiasson.

Sound: Epidemic Sound and Pixabay.
Shaders: Adapted from Redshift Library.