Hidden in Grains

3D design, animation
Client: Hidden in Grains
Hyper Island Collaborative Project
2024

Scene 2. Lisa Tobiasson’s contribution to the project; animation, simulation, lighting, rye grain modelling and texturing. Wheat and barley assets by Dilsah Kavas.

Project Overview

The video for the Swedish research-driven food production firm, Hidden in Grains, invites you to an immersive journey that brings life the company’s most significant resource; grains. With the combination of artistic 3D motion design in an earthy and grounding style, and a fact-based yet uncomplicated script, the piece visually elevates the value of grains, and ultimately aims to contribute to a more healthy world.

The project originates from the module “The Studio” at Hyper Island, that focuses on the operation of an independent studio. Together with four other Motion Creative students, Lisa Tobiasson formed the hypothetical motion design studio named BLADE, which through Hyper Island got in touch with Hidden in Grains.

Lisa Tobiasson’s Role

Animation, simulation, lighting, rye grain modelling and texturing in scene 2 (shown above).

Brief

Prompt: Produce a video that simplifies and emphasises the benefits of Hidden in Grains' products for both individuals and the environment – to push forward the current shift towards sustainability. Target Audience: Potential investors and collaborators. Final Output: Linkedin and Facebook. Technical specifications: None from client.

Scene 3. Rye grain (green/yellow) model and texture by Lisa Tobiasson. Wheat and barley model and textures by Dilsah Kavas. In scene 3 that shows a close-up of the grains, the textures are more detail-rich. In comparison, scene 2 (grain simulation), in which the amount of grains is significantly higher, has simplified textures in order to optimise rendering time. Since scene 2 is not a close-up in the same way as scene 3, the simplified textures still serve the purpose of showcasing the grains.

Scene 2.

Design Development

Light explorations. The warm lighting represents sunlight, to portray the earthy and grounding feeling.

Rye grain texture development. The goal was to make the texture look semi-realistic, which was achieved by extensive polishing.

Simulation Development

Version 1; early simulation exploration. In this early version, the grains move too slowly and not very energetically, contradicting the message of the grains being sources of energy.

Version 2. To give the grains a more energetic, but still calm and flowy character, the rigid body simulation was adjusted, and a few camera cuts were added.

Cinema 4D setup.

Full Video

Available at request.

Credits

Design and production: Brandon Campos, Lisa Tobiasson, Alessandro Westerblom, Dilsah Kavas, Erik Gomér.

Compositing: Brandon Campos.

Sound: Pixabay.

Client: Hidden in Grains.

Mentor: Elda Broligo.