Hidden in Grains

3D Design, Animation
Client: Hidden in Grains
Hyper Island Team Project
2024

The video for the Swedish research-driven food production firm, Hidden in Grains, invites you to an immersive journey that brings life the company’s most significant resource; grains. With the combination of artistic 3D motion design in an earthy and grounding style, and a fact-based yet uncomplicated script, the piece visually elevates the value of grains, and ultimately aims to contribute to a more healthy world.

Lisa Tobiasson’s Role

Art direction, animation, simulation, lighting, rye grain modelling and texturing in scene 2 (shown above).

Brief

The project originates from the module “The Studio” at Hyper Island, that focuses on the operation of an independent studio. Together with four other Motion Creative students, Lisa Tobiasson formed the hypothetical motion design studio named BLADE, which through Hyper Island got in touch with Hidden in Grains.

We were asked to simplify and emphasize the benefits of Hidden in Grains' products for both individuals and the environment. Target Audience: Potential investors and collaborators. Final Output: LinkedIn and Facebook. Technical specifications: None from client.

Design (Lisa Tobiasson’s individual contribution)

To visually bring the grains to life, the video has earthy and grounding colors. Similarly, warm lighting represents the sunlight on a grain field.

Scene 3. Rye grain (green/yellow) model and texture by Lisa Tobiasson. Wheat and barley model and textures by Dilsah Kavas.

Iteration (Lisa Tobiasson’s individual contribution)

Light explorations.

Rye grain texture development. Wheat and barley model and textures by Dilsah Kavas.

Version 1; early simulation exploration. In this early version, the grains move too slowly, contradicting the message of the grains being sources of energy.

Version 2. To give the grains a more energetic, but still calm and flowy character, the rigid body simulation was adjusted, and a few camera cuts were added.

Production (Lisa Tobiasson’s individual contribution)

Cinema 4D setup.

Full Video

Available at request.

Credits

Design and production: Brandon Campos, Lisa Tobiasson, Alessandro Westerblom, Dilsah Kavas, Erik Gomér.
Compositing: Brandon Campos.
Sound: Pixabay.
Client: Hidden in Grains.
Mentor: Elda Broligo.