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Nokia

3D Design, Animation, Graphic design
School Application
2025

Gen Z is trying to break their smartphone addiction by embracing an unexpected trend: the return of Nokia’s dumb pones, the sales of which increased by 33% on Tradera (Swedish eBay) in 2024, compared to 2023. To further to attract the younger target group, the Finnish brand needs to become more progressive in contrast to their current generic identity. The Nokia dumb phones have now got the chance to differentiate from the stressful smartphones by repositioning as the ultimate choice for a digitally peaceful life.

Campaign for Nokia 3310: Minimal Device, Maximum Peace.
Nokia Helpline for smartphone addicts.
Nokia Merch: “Pop-It” fidget toy, to destress when the smartphone craving kicks in. 
Entry card for Nokia Camp Digital Detox. 

Brief

 Rebrand an existing brand of choice and present it with a visual identity, campaign, service, merch and your own solution.

Design

The minimal and calming visual identity represents the brand’s value proposition of digital peacefulness. First and foremost, the hand drawn logo has pixelated elements reminiscent of simpler times, yet with rounded corners to express modernity. Moreover, the color palette consists of calming shades of blue, green and turquoise, and the typefaces are minimal sans serifs. The new brand consequently aims to inspire the younger generation of smartphone users to become more tech mindful.
The rounded pixel shape is a recurring element.

Iteration and production: Logo

Hand sketches.
Vectorization in Illustrator.

Iteration and production: Nokia 3310 Campaign

Early R&D.
Early R&D.
Early R&D.
Early R&D. Peaceful environment inspired by Nordic lakes.
Animation in Cinema 4D.
Compositing in After Effects

Iteration and production: Nokia Helpline

Early R&D. Not enough doom-scrolling effect.
Sketch in InDesign to implement the visual identity.
Compositing in After Effects.

Iteration and production: Nokia Fidget Toy

Hand sketches.
3D in Cinema 4D (hand model: CG Traderl). 
Early R&D. Weak color palette application.

Iteration and production: Nokia Camp Digital Detox Entry Card

Hand sketches.
Graphic Design in Illustrator. 
3D in Cinema 4D.

Credits

3D design, animation, branding, graphic design: Lisa Tobiasson.

Nokia 3D model: CG Trader.
Fir tree: Redshift Asset Library.
Hand model: CG Trader.
Sound Nokia 3310 Campaign: Epidemic Sound.
Sound Nokia Helpline: Pixabay.
Smartphone model: Redshift Asset Library.

Softwares